How do I enable product tagging on Instagram?

How do I enable product tagging on Instagram? there is a new update from Instagram- where you can tag products to your Instagram post.  Do you want to see how? for this, you need to follow a few steps to get it done for your Instagram post.

Product tagging to Instagram photos

Step 1: Instagram Product Tagging: You should have a Instagram Business profile.

You should have an Instagram business  profile and facebook page

Step 2: Create your Shop at Facebook

To tag your product to your Instagram post – you should have a shop at facebook, if not create one

Facebook Shop: Go to your company page  -> find shop option on your left from the menu and create a shop for your products. Give a title, Rate, Description and landing page URL for a checkout. The Product will be placed for a review and it will be published shortly, Read Product policies before submitting products.

Step 3: Update your Instagram App

This Feature is available from 52.0 version -if you not getting Instagram product inside your business then means your app is not updated.


Step 4: Sync your Instagram with Facebook Shop

Your Business profile must be connected to Connect to the Facebook catalog, this can be managed on Facebook Business Manager. Sync Facebook shop and Instagram business profile by option tab. Inside options tab, there will be a product section hit it and activate. There will be a couple of Screen asking for permission accept it and you are ready now to tag products inside your Instagram photos.

Step 5: Authenticate Facebook shop and Instagram Product tags

If you are willing to increase 1148% engagement to your website? Then Authenticate Facebook Shops and Instagram product tag.  Each Instagram photos can have more 5 Products and tagging them with your Facebook shop products. It is a Synchronous process update on facebook Shop your Instagram product item will be updated.

This method increases your Audience to your website, chance of increasing sales and helps in retargeting strategy from facebook Ads.

Step 6: Add Products to the Instagram post

Add Product Creatives to your Instagram post and tag a product to it from the list. When someone clicks on the product the tag pops up and redirect to website landing page. If you see this on marketing side – this method is really on retargeting Ads and driving traffic to the website. Before you publish a post with product tag – review it before you launch because this is for a huge audience network.


How do I enable product tagging on Instagram?
How do I enable product tagging on Instagram?


This update is really interesting for a marketing person and makes enthusiast work on this update. This method will generate more traffic to a website and create engagement to your products and this is really helpful for facebook pixels to get fire and target them in remarketing ad campaign to increase sales and decrease cost per acquisition. Even Instagram Stories drive traffic to a product page but it is close to putting of within 24 hours. But product tagging is for a post so it will remain to stay in your profile and keep sending an audience to the website.


  1. This feature is only for Instagram business profile holders.
  2.  This feature is currently available to approved businesses in the United States, United Kingdom, Australia, Canada, France, Germany, Italy, Spain, Brazil, Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, Belize, Korea and Japan.
  3. For syncing Facebook shop and Instagram, it takes a little while. You will receive a notification from Instagram once sync is completed.

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