This tool made very helpful for e-business companies – website deals with buying and selling of goods. When the customer is making an online purchase decision to buy a product , he/she may engage with your brand or likes your brand through many different medias made included like channels, social medias, advertisements,etc .
This tool helps developed by Google developers team it explore you and make understand the customer journey to your site to improve your marketing strategies very easily.Know more about the tool in Google developers page .
Hope it will help the website admins to know about the customers journey to their e commerce site , to sell more products by improving the marketing strategy.
video tour :
make use of the tool >> CUSTOMER JOURNEY – GOOGLE DEVELOPER