Chinese telecoms giant Huawei on Tuesday launched what it said was the world’s thinnest smartphone, which it hopes will take on high-end rivalsApple and Samsung in the global market. “Our theme for this product is elegance with an edge, The chief executive of Huawei’s consumer business group, told an audience of industry figures and journalists at the Roundhouse.” Ascend P6 “will give style and technology and make more competitors .Its price also recommended retail price of 449 euros ($600).
Its weight 120 grams and its has a 4.7-inch (119.5mm) touchscreen.It contains both two camera two cameras an 8MP camera on the back and a 5MP camera on the front. It has auto scene recognition and an automatic face enhancement tool which allows users to boost their “Beauty level” by factors of one to 10.
The unveiling of the phone in London was a stand-alone event, unlike previous launches at trade shows. Starting as a provider of telecom network equipment, Huawei has sought to make inroads into mobile devices by selling smartphones under its own brand over the past three years. In China’s highly competitive smartphone segment, Huawei held a 10.1 percent share in the first quarter of this year, according to consultancy Analysis International. This is higher than Apple’s 6.4% but below the 17.3% held by market leader Samsung. “The handset products Huawei launched before were relatively low-end and low-priced,” said Wang Jun of Analysis International.
“The launch of this higher quality handset is related to Huawei’s own strategy of product excellence.”