What is BRANDING..??

The video explains about the concept of Branding with the example of coca-cola was valued at 70,45,20,00,000$  it was more than the GDP of BOLIVIA , KENYA and BAHRAIN (Bolivia+ Kenya+Bahrain )  In 1886 it was sold only 8 bottles a day but in 2010 1,60,00,00,000 bottles soled /